Shining Technologies Blog

Campaign budgets fund media and creative. They rarely fund the four layers underneath — event tracking, identity, warehouse and activation — which is why reporting …

data warehouse CDP event tracking marketing data identity resolution analytics

Shining Technologies Editorial

21 7m

Marketing Engineering

Jul 16

Why Marketing Automation Projects Fail at Implementation, Not Strategy

The strategy deck is almost never the problem. Automation programmes fail on data models, identity resolution, trigger design, exit criteria and ownership. Here are the …

marketing automation implementation lifecycle marketing marketing operations CRM

Shining Technologies Editorial

26 8m

Cost & Buying Decisions

Jun 25

In-House vs Agency vs Hybrid: Cost Per Outcome at Three Company Sizes

Retainer versus salary is the wrong comparison. Here is what in-house, agency and hybrid models actually cost per delivered outcome at 20, 200 and 1,000 …

in-house vs agency marketing operations hybrid model cost per lead team structure

Shining Technologies Editorial

18 6m

Cost & Buying Decisions

Jun 18

What a Mid-Market CRM Implementation Actually Costs: A Line-Item Breakdown

A full line-item budget for a 120-seat CRM rollout: discovery, data migration, integrations, automation, training and the year-two costs almost no proposal shows you. Every …

CRM implementation cost mid-market budgeting software selection

Shining Technologies Editorial

19 9m

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Shining Technologies Blog

Featured Articles

Six Industry Shifts, and What We Are Changing in Our Own Operations Because of Them

Most Companies Own 40+ Martech Tools and Use 12

The Data Plumbing Nobody Budgets For: Warehouse, CDP and Event Tracking Before Campaigns Launch

Latest Articles

Six Industry Shifts, and What We Are Changing in Our Own Operations Because of Them

Most Companies Own 40+ Martech Tools and Use 12

The Data Plumbing Nobody Budgets For: Warehouse, CDP and Event Tracking Before Campaigns Launch

Why Marketing Automation Projects Fail at Implementation, Not Strategy

In-House vs Agency vs Hybrid: Cost Per Outcome at Three Company Sizes

What a Mid-Market CRM Implementation Actually Costs: A Line-Item Breakdown

Stay Updated

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