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marketing operations

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Jul 30, 2026

Most Companies Own 40+ Martech Tools and Use 12

In the stacks we audit, roughly a third of tools do real work and the rest survive on inertia. The interesting question is not the …

martech SaaS sprawl marketing operations tool audit opinion

Shining Technologies Editorial

1 6m

Marketing Engineering

Jul 16, 2026

Why Marketing Automation Projects Fail at Implementation, Not Strategy

The strategy deck is almost never the problem. Automation programmes fail on data models, identity resolution, trigger design, exit criteria and ownership. Here are the …

marketing automation implementation lifecycle marketing marketing operations CRM

Shining Technologies Editorial

1 8m

Cost & Buying Decisions

Jun 25, 2026

In-House vs Agency vs Hybrid: Cost Per Outcome at Three Company Sizes

Retainer versus salary is the wrong comparison. Here is what in-house, agency and hybrid models actually cost per delivered outcome at 20, 200 and 1,000 …

in-house vs agency marketing operations hybrid model cost per lead team structure

Shining Technologies Editorial

1 6m

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Shining Technologies Blog

marketing operations

Most Companies Own 40+ Martech Tools and Use 12

Why Marketing Automation Projects Fail at Implementation, Not Strategy

In-House vs Agency vs Hybrid: Cost Per Outcome at Three Company Sizes

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