Shining Technologies Blog

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Marketing Engineering

The overlap between marketing strategy and the systems work that makes it run: automation, data pipelines, tracking and integrations.

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Jul 23, 2026

The Data Plumbing Nobody Budgets For: Warehouse, CDP and Event Tracking Before Campaigns Launch

Campaign budgets fund media and creative. They rarely fund the four layers underneath — event tracking, identity, warehouse and activation — which is why reporting …

data warehouse CDP event tracking marketing data identity resolution analytics

Shining Technologies Editorial

1 7m

Jul 16, 2026

Why Marketing Automation Projects Fail at Implementation, Not Strategy

The strategy deck is almost never the problem. Automation programmes fail on data models, identity resolution, trigger design, exit criteria and ownership. Here are the …

marketing automation implementation lifecycle marketing marketing operations CRM

Shining Technologies Editorial

1 8m

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Shining Technologies Blog

Marketing Engineering

The Data Plumbing Nobody Budgets For: Warehouse, CDP and Event Tracking Before Campaigns Launch

Why Marketing Automation Projects Fail at Implementation, Not Strategy

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