Long-form pieces on what campaigns, CRMs and automation actually cost, and where they break.
- Most companies own 40+ martech tools and use 12Why marketing stacks bloat, what an unused tool really costs, and the twelve categories that actually earn their place in a mid-market stack.Point of view6 min read
- The data plumbing nobody budgets for: warehouse, CDP and event tracking before campaigns launchEvent tracking, identity, warehouse and activation: the four data layers under every campaign, what each costs, what breaks without them, and the order to build.Marketing engineering7 min read
- Why marketing automation projects fail at implementation, not strategyAutomation programmes rarely fail on strategy. They fail on data models, identity, triggers and ownership. The seven failure modes, their symptoms, and the fixes.Marketing engineering8 min read
- In-house vs agency vs hybrid: cost per outcome at three company sizesThe fully loaded cost of in-house, agency and hybrid marketing and delivery models at 20, 200 and 1,000 employees, compared per outcome rather than per month.Cost and buying decisions6 min read
- What a mid-market CRM implementation actually costs: a line-item breakdownWhat a mid-market CRM implementation really costs, line by line: discovery, migration, integrations, automation, training and year-two spend, with the hours behind each figure.Cost and buying decisions9 min read
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