Organic traffic
Growth in organic search traffic within 12 months
Professional cleaning services
Shining Services
From local startup to Australia-wide cleaning brand
Client
Shining Services
Industry
Professional cleaning services
Where
Australia-wide (Darwin, Perth, Sydney, Melbourne, Brisbane, Adelaide, Tasmania)
The engagement
Challenge and solution
The challenge
Shining Services needed a professional web presence to support expansion across 7 Australian cities. With 20+ residential and commercial service lines, the site had to communicate trust, convert visitors to quotes, and be discoverable across hundreds of local search queries.
What we did
We designed and built a full-service website with location-specific landing pages for each city, service pages for 40+ offerings, and a quote flow optimised for mobile. We then ran ongoing SEO, Google Ads, and Meta Ads campaigns to drive qualified local traffic.
Results
What it produced
Cities covered
Active local SEO presence across all major Australian cities
Service pages
Fully optimised pages covering every residential and commercial service
Lead conversion
Improvement in quote form submissions after UX optimisation
Scope
Services delivered
- 01 Website design and development
- 02 Local SEO (7 city markets)
- 03 Google Ads (search and display)
- 04 Meta Ads (Facebook and Instagram)
- 05 Business automation (quote flow, booking notifications)
- 06 Ongoing site maintenance
“Shining Technologies built our entire digital presence from the ground up. The website, the ads, the SEO — everything works together. We went from one city to seven in under a year.”